Godzilla hits Yonge St
"To promote the film’s release this Friday, Warner Bros. Canada commissioned the scene of destruction featuring a retired TTC subway car, as well as a torched cab and airplane fuselage.
The installation was created by the Juxta Productions team lead by Patrick Little. A Warner Bros. spokesperson tells MiC, “playing on the movie’s theme of mass destruction, the publicity team at WB worked to create a newsworthy stunt using a very traditional media space.”
Warner Bros. executed this activation on its own, but also engaged OMD Canada for media planning across other platforms. A spokesperson from OMD tells MiC the campaign included TV, OOH, radio and digital buys targeted at adults 18 to 49."
- Michael Kolberg, Media in Canada
Read more: http://mediaincanada.com/2014/05/14/spotted-godzilla-wreaks-havoc-on-downtown-toronto/#ixzz32Mm2qy7L
ThomKess Crane Rentals was responsible for placing the cab, helicopter, airplane fuselage and subway car, as well as removing the components after the promotion had finished.